Case study · № 006 · 2023
IAMP · an institute with its doors open
The launch website for the Institute of Allied Medical Professions: programs and faculty as managed content, fees published in the open, and admissions a student completes online.
The problem
A lot of institute websites hide the two things a prospective student actually wants: what it costs, and how to apply. The brief for IAMP was the opposite. Publish the programs and fees plainly, let staff keep the content current, and let a student apply online instead of arriving with a folder of forms.
The build
- Online admissions. A prospective student selects a program and fills out the admission form online, so applying does not require a trip or a paper packet.
- Fees in the open. Program fees are published directly on the site by design, not gated behind an inquiry. Transparency was a request, not an accident.
- Managed content for programs and faculty. Programs, faculty, and pages are data-driven, so staff can update what the institute offers without a developer in the loop.
Decisions that mattered
Publish the fees. Most competitors treat pricing as something you have to ask for. Putting it on the page was a deliberate trust move, and it was the client's explicit ask.
Let the institute run its own content. A site that needs a developer to change a course listing rots fast. Making programs and faculty editable kept it useful after handoff.
Admissions as a form, not a phone number. Turning "call us to apply" into an online admission form is the smallest change that actually widens who ends up applying.
Outcome
Shipped as the institute's launch website and served as their official site at the time, with programs, open fees, and online admissions all live. It is a reminder that a lot of what reads as "product value" is just refusing to hide information the user came to find.